# About — Simo

> Software engineer. Certified Notion consultant. 22, based in Morocco. Three years in, 150+ Notion systems shipped — over 100 of them for companies and agencies running real operations. Stackwork is where I focus that work today: a done-for-you operating system for content agencies, built in 4 weeks.

URL: https://stackwork.studio/about

## At a glance

- **150+** Notion systems shipped across three years
- **100+** of them for agencies and operating businesses
- **Certified Notion Consultant** — verified by Notion
- **Based in Morocco** — working remotely with teams worldwide
- **Founded 2023** — full-stack software engineering background

## 01 — How I got here

It started with my own chaos.

I'm a full-stack software engineer by training — I just finished my degree. I picked up Notion in 2023 the way most people do: I needed to organize my studies and my life, and nothing else came close. I went deep. Probably too deep.

The IT background made the rest easy. Databases, relations, formulas, automations — none of it was mysterious. So when friends, then their friends, then their teams started asking me to build things for them, I already had the muscle. The first 100 builds weren't a strategy. They were just me saying yes.

## 02 — Why people kept hiring me

Notion has a learning curve. Building solutions in it has another one.

Notion is now standard at OpenAI, Figma, Vercel, Nvidia, Discord, Riot Games, Toyota, L'Oréal, Ramp, Affirm — the list goes on. Companies aren't choosing Notion because it's trendy. They're choosing it because it can hold the whole business in one place.

But knowing how to use Notion isn't the same as being able to build a system inside it. The hard part isn't the tool — it's the **problem-solving**. Translating how a business actually runs into databases, views, automations, and rituals that hold up under real use. That's the part I'm good at, and it's the part most templates and most consultants skip.

## 03 — Why content agencies, specifically

I've built across many industries. This is the sharpest fit.

Real estate, hospitality, education, e-commerce, B2B SaaS — I've built operating systems for most of them. But content agencies kept coming back with the same shape of problem: scattered tools, manual handoffs, founder-bottlenecked operations, and a workflow that everyone else's "PM tool" makes worse instead of better.

So I built a dedicated solution for that exact shape of business — sales pipeline, onboarding, content production, client portal, finance, all connected, all automated. That's what Stackwork ships today. It's not an exclusivity. It's where I can do my best work right now.

## 04 — How I work

Listen first. Then build for how you actually operate.

Every engagement starts with me interviewing you for 60–90 minutes. Not to pitch. To map. How leads come in, where they get stuck, who does what, what gets dropped, where the founder is still doing the work no one else can see. Only then do I open Notion.

I never take more than two builds at a time. That's how I hit the 4-week timeline. And I stay close for 60 days after launch — because the only way you find out what your system is missing is by using it on real clients.

## A few things I actually believe

1. **Templates are a trap.** An empty template is the same problem you started with, just dressed up. Custom isn't a luxury — it's the only thing that gets used.
2. **Tools don't fix operations.** Adding another tool to a broken process gives you a broken process with one more login. The system has to come first.
3. **Boring beats clever.** A system your team actually uses on a Tuesday morning beats the most beautiful Notion workspace on the internet.
4. **Done > shipped.** Handing over a workspace isn't the finish line. The finish line is when your team is running it without me in the room.

## Off the clock

Either in the pool or in the ocean. Swimming is my main sport.

## Related pages

- [Home — The Content Agency OS](https://stackwork.studio/) ([markdown](https://stackwork.studio/index.md))
- [Book a free demo call](https://stackwork.studio/book) — Cal.com 20-min discovery, Google Meet
- Direct booking: https://cal.com/simonotion/20min
- Personal brand: https://simonotion.com